Left Coast Tee founders Gary Wasserman and Steve Sockolov have nearly 80 years of combined experience in the men’s apparel industry. While working in both the retail and wholesale arms of the fashion industry, they recognized a need in the marketplace for an affordable, luxury men's tee shirt.
Dissatisfied with the mass market options, and with promotional tee shirts that were emblazoned with logos or messages, consumers were looking for a relaxed yet refined way of dressing that was more fashion-focused, less underwear-based. Men needed essential shirts that could effortlessly adapt to the other high-quality clothing in their wardrobes.
Embracing the challenge, Gary and Steve realized they must start at the beginning with the right fabric, the correct colors, the perfect fit, and the ideal finish. This vision evolved into the collection of designer men’s shirts you see today. Left Coast Tee insists on the finest cotton available—hand-picked, Peruvian Pima cotton. Their exclusively finished Pima cotton tee shirts provide the ultimate in comfort and year-round wearability, especially in the South and other humid areas.
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